My core goal is effective communication. Visuals must not only vie for attention, but also have substance once it’s gained. Beautiful, proportionate, utilitarian layouts leave a lasting impression.
Gadget-obsessed, social media addicted culture has hit the mainstream. Not only does your brand need to be at the right spots online but also accessible from a wide range of devices. Reach audiences on their own terms.
Your logo is the centrepiece of your brand. However, a logo without a well-planned style guide is like a string section without a conductor. Save yourself heaps of future aggravation by getting your brand ID done right.
Unless you have the budget of Procter & Gamble, your creative needs to be interesting. Only messages with daring, authenticity and single-mindedness rise above the noise. If you want blasé you’re options are nearly unlimited elsewhere. If you’ve got guts, I’ll champion your brand.
Design is an ever-evolving language. Rules that were once paramount are being obliterated. Blogging is one way I stay current.
Few have ventured into the ghettos of the advertising world and bothered to tell the tale. It’s far more glamorous to discuss high-profile flops lik...
1. Write a creative brief This is the most significant contribution a client can make yet a large proportion of small business owners sidestep doing it. To ...